Mister Mort documented the sweat styles as the temps pushed 100 at New York Fashion Week: Men’s.
As we documented last week, the European men’s fashion shows gave birth to an inescapable new trend: shorts are the new pants. That is, when facing a wall of stagnant summer heat, fashionable men are ignoring dress codes and knee-averse naysayers in favor of breezy, brash shorts. It’s part of what’s so fun about menswear in 2018, when personal expression and function have never been more intertwined. And nowhere is that more true than at New York Fashion Week: Men’s at the height of the summer’s first heatwave. Yesterday, on the second day of the shows, temps pushed 100 degrees in the direct sun outside Industria Studios, where most of the shows took place. Leave it to NYC to challenge the notion that shorts are the only way to beat the heat. The NYFW: M crowd has its fair share of international editors, buyers, and stylists, but is also stacked with hipster fashion school students, VFiles-adjacent downtown style warriors, thirsty menswear bloggers, and kids who just come out of the woodwork twice a year to dress like they’ve stepped off an alien spacecraft. To them, a hot day is just an opportunity to stunt even harder—so we had our man on the street Mordechai Rubinstein—AKA Mister Mort—snap the most innovative ways people were staying cool at the shows yesterday. No shirt? No problem.